Whiplash Injury Advertising As you are aware, whiplash injury is a common, ongoing
occurrence in our heavy-traffic culture. And that means there are plenty of
prospects for your services in treating the injury and relieving pain. Those
people—and your practice—will benefit from use of CBP-tested treatment
techniques for whiplash injury. But those prospective patients won’t become your patients if
they don’t know about you. Awareness is key. Which brings me to something that came out of our meetings
on whiplash injury that your practice can benefit from. CBP has
introduced a new service to help our Certified Chiropractors promote their
practices—a marketing communications campaign designed to create awareness of
chiropractic’s role in effectively treating whiplash injury. Examples of these
materials (for demonstration purposes only; not suitable for reproduction—the photo has been watermarked & the actual ad
text has been replaced with filler) are below: These marketing materials, created by CBP in conjunction
with experienced advertising professionals who specialize in health care, are
designed to attract the attention of prospects, arouse interest through
appealing to their self-interest, and convey important information about
finding relief from acute or chronic pain from whiplash injury through
treatment by a CBP-Certified or Trained Doctor of Chiropractic—you. The
materials are personalized for each chiropractor who purchases the package,
clearly conveying contact information for the practice. A variety of approaches emphasize different points related
to pain, suffering, ineffective treatment, and other facts important to
prospective patients. Each relates the effectiveness of CBP-tested treatment
techniques, and encourages response. From grabbing attention through outlining
benefits, these materials communicate a persuasive and convincing argument. We’re confident these materials will work for your practice
just as our treatment techniques work for your patients. The reasonable cost of these materials will allow you to
mount an effective promotional campaign. All you need do is place the order and
make the investment. The materials will come to you—personalized with your
practice’s contact information—in the digital formats printers and publishers
require for high-quality reproduction. Contact CBP right away—the sooner you put this campaign to
work, the sooner it will go to work—providing new patients for your practice
and relief for your new patients. Also, you can see more details and pricing information by reviewing this brief presentation. P.S. This whiplash marketing campaign is the first of many
we plan to offer as part of our ongoing efforts to help CBP Chiropractors
thrive. Watch for more information in the months to come.
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